Download PDF by Joanne Morreale: A New Beginning: A Textual Frame Analysis on the Political
By Joanne Morreale
This publication is a postmodern research of Ronald Reagan’s 1984 movie, a brand new starting, which marked the coming-of-age of the televisual political crusade movie. The movie was once a landmark within the paintings of political filmmaking. Its thesis proclaimed a resurgence of yank delight, patriotism, and prosperity below the management of Ronald Reagan. a brand new starting was once exceptional for a few purposes: it changed the normal nominating speech for the candidate on the Republican nationwide conference; its shape was once a hybrid documentary and commercial; it illustrated using televisual rebirth rhetoric to realize public aid for a political ideology; and, most significantly, the masterful venture documented a shift from verbal to visible rhetoric in American presidential campaigning. the writer examines the movie as a cultural textual content and as a good political software. Framing, ideology, fable, and visible cliche are analytic instruments used to deconstruct the movie; the strategy combines rhetorical thought with communique idea and semiotically-based theories of movie and tv. Morreale provides perception into the more and more standard use of tv to create a political truth.
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Extra resources for A New Beginning: A Textual Frame Analysis on the Political Campaign Film
Title. II. Series. 2784dc2090-9904 CIP 10 9 8 7 6 5 4 3 2 1 Page v Contents Acknowledgments vii Introduction 1 1. Political Campaign Films 9 2. Framing a Rebirth 19 3. Ronald Reagan and the Conservative Movement 35 4. Mythic Rhetoric in A New Beginning 45 5. Rebirth of Myth in A New Beginning 57 6. The Artful Use of Visual Cliché 69 7. Critically Reframing A New Beginning 83 8. Methodological Implications 93 Appendix 101 Notes 123 Selected Bibliography 137 Index 147 Page vii Acknowledgments I would like to thank the many people who have made this work possible.
In striking contrast to A New Beginning, the candidate was presented as mortal rather than divine. " an off-camera voice asks Walter Mondale. "Crazy legs," he replies, with a serf-deprecatory grin. The Mondale film had no song or slick visual techniques. Like its competitor, it incorporated many visual clichés that symbolize America. These were highlighted when CBS reporter Jeff Greenfield compared and contrasted the two films on the evening of the Republican National Convention (in lieu of showing the Reagan film).
Cut to a still photograph of the recuperating Reagan. He stands above an assembly of hospital staff members, their figures dwarfed by an enormous get-well banner on the rear wall. " In a rare moment of reflexivity, the film crew's off-camera laughter can be heard. The joke testifies to Reagan's personal strength and makes him seem to be one of the people, just as the film crew's responsive laughter humanizes the narrator and makes him appear to be just another character on film. Reagan is depicted as both larger than life and human, thus setting the stage for his meeting with Cardinal Cooke where he announces his spiritual rebirth.
A New Beginning: A Textual Frame Analysis on the Political Campaign Film by Joanne Morreale